A premier Association that transforms individuals and organisations into world-class service providers while raising service standards nationally and delighting customers beyond expectations.

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Premier Association
The leading organisation of change which uses service excellence as a transformational tool.

Transforms individuals and organisations
The focus on a high level of human capital development will lead to the development of vibrant and sustainable organisations and the economy.

World-class service provider
Service Providers who uses 21st Century methods and technology to achieve efficiency, effectiveness and best-in-class global status.

Raising service standards nationally
The attainment of an evolved culture of service excellence throughout the society will become the driver of growth, the enabler of economic prosperity and the platform for achieving social engineering and transformation.

Delighting customers beyond expectations
To deliver the wow factor to customers consistently and convincingly everytime!