A proven marketing and communications innovator and strategist, Tishan joined JPS as Head of Marketing in August 2014. She is charged with the overall responsibility of crafting the JPS brand architecture, strengthening the brand, promoting the company’s suite of products and services, research and driving a marketing and sales culture throughout the organization.
She has a laser like focus on ROI and has successfully demonstrated this through developing transformational brand strategies and leading the activations of major islandwide operational and customer programmes. Known for her creativity and project management skills, Tishan has enjoyed an exciting career in marketing, strategy and communications, spanning over a decade.
She has supported the development of brands in the Tourism, Gaming, and Finance industries, holding senior management positions at the country’s top financial institutions – National Commercial Bank (NCB) and Scotiabank. She is a Director at Research & Strategy Solutions Ltd. – a research firm that provides market intelligence, customer satisfaction surveys, mystery shopping and a myriad of research services to a diverse roster of corporate clients across industries.
She is also a Board Director of the Jamaica Customer Service Association. Tishan holds a BA in Media Studies from Queens College in Flushing New York, has two children, Mia and Jaxon and is an enthusiastic baker.